Admatx Cost Structure

Subscription Fee: There are no subscription fees

Platform Access Fee: There is no platform access fee

Platform Minimum: There are no platform minimums

Tech Fee: 20% Fee on Cost

Calculating Total Cost

 

Spend: The total amount spent by the user including Media Cost, Data Cost, Fee Features and API Fee, Admatx Fee, and Client Fees.

[Total Cost + Client Fee Cards]

 

Found in: Instant Report, Basic Performance Stats, Audience Insights, Geo Insights, Inventory Insights, Technology Insights, Video and Audio Insights, Click Optimization Report, Viewability Optimization Report, Conversion Optimization Report, Potential Spend

 

Total Cost: The total amount spent by the user including Media Cost, Data Cost, Fee Features, API Fee, and Admatx Fee. 

[Cost + Admatx Fee]

 

Found in: Instant Report

 

Cost: The total amount spent by the user including Media Cost, Data Cost, Fee Features and API Fees.

[Media Cost + Data Cost + Fee Features + API Fee]

 

Found in: Basic Performance Stats

Contributing Costs

 

 

Media Cost: Raw media cost (without data and fees applied)

 

Found in: Basic Performance Stats

 

Fee Features: Cost associated with ad-serving fees, including viewability tracking, Quality Alliance, Nielsen, weather targeting, and factual targeting

 

Found in: Basic Performance Stats, Fee Features Report

 

Ad Serving - Display - First Party		$0.040 CPM
Ad Serving - Display - Third Party		$0.010 CPM
Ad Serving - Video - First Party		$0.750 CPM
Ad Serving - Video - Third Party		$0.180 CPM
Ad Serving - Audio - First Party		$0.200 CPM
Ad Serving - Audio - Third Party		$0.050 CPM
Ad Serving - Native - First Party		$0.060 CPM
Ad Serving - Native - Third Party		$0.020 CPM
Ad Serving - Privacy Icon - TTD Provided		$0.003 CPM
Predictive Clearing		20% of Media Savings

Use Predictive Clearing when you want to make sure that you're getting the best price for each impression in first-price auction environments. This feature optimizes your bids using historical data around the SSP, publisher, site, ad format, and potential spend against win rates.

 

API Fee: 16% fee applied to Cost excluding API Fee. The fee associated with using TTD algorithm and technology via API. [(Media Cost + Data Cost + Fee Features) / (1-16%)) - (Media Cost + Data Cost + Fee Features)]
*Fee subject to change

 

Found in: Basic Performance Stats

 

Admatx Fee: 20% fee applied to Cost. The tech fee associated with serving media on Admatx. [(Cost / (1-20%)) - Cost]

 

Found in:  Fee Card Report

 

Client Fees: Client margin or fees added as fee cards to a campaign. Not billable. Calculation depends on the selection made when adding a fee.

        CPM - Additional CPM fee

% of Cost - [(Cost / (1-X%)) - Cost]

% of Media + Data Cost - [((Media + Data Cost) / (1-X%)) - (Media + Data Cost)]

% of Media - [(Media Cost / (1-X%)) - Media Cost]

% of Data Cost - [(Data Cost / (1-X%)) - Data Cost]

 

Found in:  Fee Card Report

 

Data Cost: Cost associated with using third-party data segments, pre-bid brand safety / viewability targeting, and audience excluders. Please note these fees are subject to change by the 3rd party vendor and/or TTD. Please contact support@audiencex.com to confirm rates.

 

Found in: Basic Performance Stats

 

Identity Alliance: 17% of media cost, capped at $0.85 CPM fee

Identity Alliance helps you make the most of cross-device targeting by combining all our available cross-device vendors into a single graph, selecting the best option for you on an impression-by-impression basis. Achieve more reach and better performance, instead of limiting yourself to the reach of a single provider, when you select Identity Alliance as your cross-device provider.

Other Cross Device Vendor Costs

• Adbrain Device Graph - 17% of media cost, capped at $0.95 CPM fee
• Adbrain Household Graph - $0.00 CPM third-party fee
• LiveRamp IdentityLink - 20% of media cost, capped at $0.95 CPM fee
• Oracle Cross Device - 15% of media cost, capped at $1.00 CPM fee
• Tapad Device Graph - 21% of media cost, capped at $0.95 CPM fee

 

 

Interest Targeting: Data fees apply to the grouped audience.

Interest Targeting helps you improve your behavioral audience targeting while saving time through pre-built audience categories. Each category has associated data segments and corresponds to the most frequently searched terms in the DMP. The most relevant related segments for the Advertiser are identified based on lookalike (LAL) modeling and include them in the audience, even if the Advertiser does not have pixels. Optimizations will be made to your audience throughout the campaign, improving performance by utilizing volume control to prioritize spend towards segments that contribute the most to your tactic’s KPIs.

 

Demographic Targeting: Data fees and Nielsen DAR fees apply to the grouped audience. Nielsen DAR includes $0.20 CPM for non-CTV / $1.00 CPM for CTV.

With this audience type selected, Koa pulls together all data segments that align with your chosen age and gender demographics and creates an audience for you.

 

Group Audience Excluder: 3.5% of media cost, capped at $0.20 CPM.

Lookalike model data is used to create and then continually update an audience of users to exclude, removing users from your targeting who are the least likely to convert. This is auto selected on Audience Look-a-like

 

Audience Look-a-Like: Data fees and exclusion fees apply to the grouped audience. Data fees vary depending on the segments used for the model. Exclusion fees include 3.5% of media cost, capped at $0.20 CPM.

When enabled, lookalike models are used to create and then optimize your audience, improving performance by utilizing volume control to prioritize spend towards segments that contribute the most to your campaign goals. Lookalike model data is used to create and then continually update an audience of users to exclude, removing users from your targeting who are the least likely to convert. These models are run daily. If the tactic cannot scale from pixel fires against the conversion pixels mapped to your campaign, all pixels under your advertiser are considered. Your campaign's pixels are assigned during setup.

 

Brand Safety: Different fees apply based on the brand safety vendor selected

• Brand Safety (Peer39): 50% of media cost, capped at $0.05 CPM fee
• Brand Safety (Grapeshot): 2% of media cost, capped at $0.10 CPM fee
• Display Brand Safety (Integral / IAS): 2% of media cost, capped at $0.15 CPM fee
• Video Brand Safety (Integral / IAS): 2% of media cost, capped at $0.30 CPM fee

 

Category: Different fees apply based on the Category vendor selected

 

Category (Peer39): 50% of media cost, capped at $0.25 CPM fee for standard categories

Category (Grapeshot): 8% of media cost, capped at $1.00 CPM fee

Category (Grapeshot Predicts): 22% of media cost, capped at $1.20 CPM fee

Category (Integral / IAS): 2% of media cost, capped at $0.15 CPM fee for standard categories

Category (DoubleVerify): 2-3.4% of media cost, capped at $0.15 CPM fee for standard categories

Category: 6% of media cost, capped at $0.35 CPM fee for standard categories

Category (Custom): 8% of media cost, capped at $1.00 CPM fee for custom categories

 

Location: (when available)

Temperature: 3% of media cost, capped at $0.09 CPM fee

Weather Condition: 3.3% of media cost, capped at $0.15 CPM fee

Cost and Fee Examples

For additional assistance, please ask your Admatx support team to provide a calculator!

 

Impressions: 2,500,000

CPM: $4

Media Cost: $3,750 ($1.50 CPM)

Data Cost: $1,375 ($0.55 CPM)

Fee Features: $350 ($0.14 CPM)

        MDFF = $5,475

API Fee: $1,042.86 (16% MDFF)

        Cost = $6,517.86

Admatx Fee: $1,629.46 (20% Cost)

        Total Cost: $8,147.32

Client Fee Type: N/A

Client %: 0%

Client Fees: $0

        Spend: $8,147.32

 

 

 

Impressions: 2,500,000

CPM: $4

Media Cost: $3,750 ($1.50 CPM)

Data Cost: $1,375 ($0.55 CPM)

Fee Features: $350 ($0.14 CPM)

        MDFF = $5,475

API Fee: $1,042.86 (16% MDFF)

        Cost = $6,517.86

Admatx Fee: $1,629.46 (20% Cost)

        Total Cost: $8,147.32

Client Fee Type: % of Cost

Client %: 15%

Client Fees: $1,150.21

        Spend: $9,297.53