Admatx Cost Structure

Subscription Fee: There are no subscription fees

Platform Access Fee: There is no platform access fee

Platform Minimum: There are no platform minimums

Tech Fee: 20% Fee on Cost

Calculating Total Cost

Spend: The total amount spent by the user including Media Cost, Data Cost, Fee Features and API Fee, Admatx Fee, and Client Fees.

[Total Cost + Client Fee Cards]

Found in: Instant Report, Basic Performance Stats, Audience Insights, Geo Insights, Inventory Insights, Technology Insights, Video and Audio Insights, Click Optimization Report, Viewability Optimization Report, Conversion Optimization Report, Potential Spend

Total Cost: The total amount spent by the user including Media Cost, Data Cost, Fee Features, API Fee, and Admatx Fee. 

[Cost + Admatx Fee]

Found in: Instant Report

Cost: The total amount spent by the user including Media Cost, Data Cost, Fee Features and API Fees.

[Media Cost + Data Cost + Fee Features + API Fee]

Found in: Basic Performance Stats

Contributing Costs

Media Cost: Raw media cost (without data and fees applied)

Found in: Basic Performance Stats

Fee Features: Cost associated with ad-serving fees, including viewability tracking, Quality Alliance, Nielsen, weather targeting, and factual targeting

Found in: Basic Performance Stats, Fee Features Report

Use Predictive Clearing when you want to make sure that you're getting the best price for each impression in first-price auction environments. This feature optimizes your bids using historical data around the SSP, publisher, site, ad format, and potential spend against win rates.

API Fee: 16% fee applied to Cost excluding API Fee. The fee associated with using TTD algorithm and technology via API. [(Media Cost + Data Cost + Fee Features) / (1-16%)) - (Media Cost + Data Cost + Fee Features)]
*Fee subject to change

Found in: Basic Performance Stats

Admatx Fee: 20% fee applied to Cost. The tech fee associated with serving media on Admatx. [(Cost / (1-20%)) - Cost]

Found in:  Fee Card Report

Client Fees: Client margin or fees added as fee cards to a campaign. Not billable. Calculation depends on the selection made when adding a fee.

        CPM - Additional CPM fee

% of Cost - [(Cost / (1-X%)) - Cost]

% of Media + Data Cost - [((Media + Data Cost) / (1-X%)) - (Media + Data Cost)]

% of Media - [(Media Cost / (1-X%)) - Media Cost]

% of Data Cost - [(Data Cost / (1-X%)) - Data Cost]

Found in:  Fee Card Report

Data Cost: Cost associated with using third-party data segments, pre-bid brand safety / viewability targeting, and audience excluders. Please note these fees are subject to change by the 3rd party vendor and/or TTD. Please contact support@audiencex.com to confirm rates.

Found in: Basic Performance Stats

Identity Alliance: 17% of media cost, capped at $0.95 CPM fee

Identity Alliance helps you make the most of cross-device targeting by combining all our available cross-device vendors into a single graph, selecting the best option for you on an impression-by-impression basis. Achieve more reach and better performance, instead of limiting yourself to the reach of a single provider, when you select Identity Alliance as your cross-device provider.

Other Cross Device Vendor Costs

• Adbrain Device Graph - 17% of media cost, capped at $0.95 CPM fee
• LiveRamp IdentityLink - 20% of media cost, capped at $0.95 CPM fee
• Tapad Device Graph - 21% of media cost, capped at $0.95 CPM fee

Interest Targeting: Data fees apply to the grouped audience.

Interest Targeting helps you improve your behavioral audience targeting while saving time through pre-built audience categories. Each category has associated data segments and corresponds to the most frequently searched terms in the DMP. The most relevant related segments for the Advertiser are identified based on lookalike (LAL) modeling and include them in the audience, even if the Advertiser does not have pixels. Optimizations will be made to your audience throughout the campaign, improving performance by utilizing volume control to prioritize spend towards segments that contribute the most to your tactic’s KPIs.

Demographic Targeting: Data fees and Nielsen DAR fees apply to the grouped audience. Nielsen DAR includes $0.20 CPM for non-CTV / $1.00 CPM for CTV.

With this audience type selected, Koa pulls together all data segments that align with your chosen age and gender demographics and creates an audience for you.

Group Audience Excluder: 3.5% of media cost, capped at $0.20 CPM.

Lookalike model data is used to create and then continually update an audience of users to exclude, removing users from your targeting who are the least likely to convert. This is auto selected on Audience Look-a-like

Audience Look-a-Like: Data fees and exclusion fees apply to the grouped audience. Data fees vary depending on the segments used for the model. Exclusion fees include 3.5% of media cost, capped at $0.20 CPM.

When enabled, lookalike models are used to create and then optimize your audience, improving performance by utilizing volume control to prioritize spend towards segments that contribute the most to your campaign goals. Lookalike model data is used to create and then continually update an audience of users to exclude, removing users from your targeting who are the least likely to convert. These models are run daily. If the tactic cannot scale from pixel fires against the conversion pixels mapped to your campaign, all pixels under your advertiser are considered. Your campaign's pixels are assigned during setup.

Brand Safety: Different fees apply based on the brand safety vendor selected

• Brand Safety (Peer39): 100% of media cost, capped at $0.10 CPM fee
• Display Brand Safety (Integral / IAS): 2.9% of media cost, capped at $0.18 CPM fee
• Video Brand Safety (Integral / IAS): 2.5% of media cost, capped at $0.36 CPM fee

Category: Different fees apply based on the Category vendor selected

Category (Peer39): 
100% of media cost, capped at $0.25 CPM fee for standard web categories
100% of media cost, capped at $0.40 CPM fee for custom web categories
100% of media cost, capped at $0.18 CPM fee for standard mobile categories
100% of media cost, capped at $1.55 CPM fee for standard CTV categories
100% of media cost, capped at $0.40 CPM fee for custom mobile categories
100% of media cost, capped at $1.50 CPM fee for custom CTV categories
100% of media cost, capped at $0.95 CPM fee for marketplace - Social Predicts categories
100% of media cost, capped at $0.75 CPM fee for Retail categories
100% of media cost, capped at $0.75 CPM fee for Retail categories
100% of media cost, capped at $0.40 CPM fee Used to track Peer39 Advanced Custom Categories.
100% of media cost, capped at $1.50 CPM fee Used to track Peer39 FairShare Ads Categories.
100% of media cost, capped at $2.00 CPM fee Used to track Peer39 Custom CTV Keywords Categories.
100% of media cost, capped at $0.25 CPM fee Used to track Peer39 Compliant Categories.
100% of media cost, capped at $2.00 CPM fee Used to track Peer39 CTV Content Level Categories.
100% of media cost, capped at $0.30 CPM fee Used to track Peer39 Qortex Categories.

Category (Integral / IAS): 
2% of media cost, capped at $0.15 CPM fee for IAB Standard categories
15% of media cost, capped at $2.00 CPM fee for Context Control / Custom exclusion categories
15% of media cost, capped at $2.00 CPM fee for Context Control / Custom inclusion categories
10.5% of media cost, capped at $0.70 CPM fee for Quality Attention categories
10.5% of media cost, capped at $0.70 CPM fee for Quality Attention avoidance categories
25% of media cost, capped at $1.80 CPM fee for Audience Enhanced Targeting categories
100% of media cost, capped at $0.00 CPM fee for CTV content targeting categories
100% of media cost, capped at $0.00 CPM fee for CTV content avoidance categories

Category (DoubleVerify): 
3.4% of media cost, capped at $2.00 CPM fee for standard categories for display
15% of media cost, capped at $2.00 CPM fee for custom categories for display
3.4% of media cost, capped at $2.00 CPM fee for standard categories for video
15% of media cost, capped at $2.00 CPM fee for custom categories for video
15% of media cost, capped at $2.00 CPM fee for standard off-the-shelf In-Market categories for display
15% of media cost, capped at $2.00 CPM fee for standard off-the-shelf Events categories for display
15% of media cost, capped at $2.00 CPM fee for video standard off-the-shelf In-Market categories for display
15% of media cost, capped at $2.00 CPM fee for video standard off-the-shelf Events categories for display
15% of media cost, capped at $2.00 CPM fee for DV curated contextual categories
15% of media cost, capped at $2.00 CPM fee for video DV curated contextual categories
9% of media cost, capped at $2.00 CPM fee for DV one click brand safety categories for display
9% of media cost, capped at $2.00 CPM fee for DV one click brand safey categories for video
4.5% of media cost, capped at $2.00 CPM fee for DV universal attention categories
4.5% of media cost, capped at $2.00 CPM fee for DV universal attention categories
0% of media cost, capped at $0.00 CPM fee for DV inventory quality categories for display
0% of media cost, capped at $0.00 CPM fee for DV inventory quality categories for video
9% of media cost, capped at $2.00 CPM fee for DV streaming media attributes categories for display
9% of media cost, capped at $2.00 CPM fee for DV streaming media attributes categories for video

Category: 
8% of media cost, capped at $1.00 CPM fee for custom categories
6% of media cost, capped at $0.35 CPM fee for standard categories
8% of media cost, capped at $1.00 CPM fee for demographic categories
20% of media cost, capped at $1.50 CPM fee for predictor categories
6% of media cost, capped at $0.35 CPM fee for standard precise categories
 

Location: (when available)

Temperature: 3.5% of media cost, capped at $0.10 CPM fee

Weather Condition: 3.8% of media cost, capped at $0.17 CPM fee

Cost and Fee Examples

For additional assistance, please ask your Admatx support team to provide a calculator!

Impressions: 2,500,000

CPM: $4

Media Cost: $3,750 ($1.50 CPM)

Data Cost: $1,375 ($0.55 CPM)

Fee Features: $350 ($0.14 CPM)

        MDFF = $5,475

API Fee: $1,042.86 (16% MDFF)

        Cost = $6,517.86

Admatx Fee: $1,629.46 (20% Cost)

        Total Cost: $8,147.32

Client Fee Type: N/A

Client %: 0%

Client Fees: $0

        Spend: $8,147.32

Impressions: 2,500,000

CPM: $4

Media Cost: $3,750 ($1.50 CPM)

Data Cost: $1,375 ($0.55 CPM)

Fee Features: $350 ($0.14 CPM)

        MDFF = $5,475

API Fee: $1,042.86 (16% MDFF)

        Cost = $6,517.86

Admatx Fee: $1,629.46 (20% Cost)

        Total Cost: $8,147.32

Client Fee Type: % of Cost

Client %: 15%

Client Fees: $1,150.21

        Spend: $9,297.53