Use this only as a directional reference actual results may vary significantly.
📌 Important Notes Before Using These Benchmarks
There is no one-size-fits-all KPI. Benchmarks are impacted by campaign objective, bid ranges, targeting criteria, creative quality, and timing.
CPMs and KPIs vary dramatically by market, audience, and demand.
The most reliable way to determine CPMs and delivery expectations is to run a forecast using your actual targeting setup.
Benchmarks are backward-looking and may include campaigns optimized for other goals. For example, a video campaign optimized for CTR may report lower completion rates.
CTV (Connected TV)
Completion Rate: 99%
CPCV: $26
CPM: $38
Notes:CTV is generally not clickable, avoid setting CTR as a goal.
Most CTV inventory is not measurable for viewability, but is considered in-view (especially in-app). Do not apply viewability filters to CTV campaigns.
Mobile Video
CTR: 0.44%
CPC: $3.74
Viewability: 69% (of 48% measurability)
Completion Rate: 60%
CPCV: $36.31
CPM: $16.63
Mobile Display
CTR: 0.10%
CPC: $2.49
Viewability: 71% (of 61% measurability)
CPM: $2.38
PC (Desktop) Video
CTR: 0.10%
CPC: $5.61
Viewability: 66% (of 57% measurability)
Completion Rate: 64%
CPCV: $114.65
CPM: $5.58
PC (Desktop) Display
CTR: 0.05%
CPC: $4.88
Viewability: 64% (of 59% measurability)
CPM: $2.38
Tablet Video
CTR: 0.72%
CPC: $2.94
Viewability: 79% (of 40% measurability)
Completion Rate: 72%
CPCV: $34.02
CPM: $21.14
Tablet Display
CTR: 0.17%
CPC: $1.68
Viewability: 85% (of 61% measurability)
CPM: $2.84
DOOH (Digital Out-of-Home)
CPM: $8.84
Notes:Typically priced on a CPM basis with no standard for click or viewability metrics.
Great for reach and geo-targeted awareness campaigns.
Recommendation: Start with Forecasting
For the most accurate understanding of available inventory, projected CPMs, and expected delivery, we strongly recommend using the platform’s campaign forecasting tools with your actual audience, channel, and bid settings.