First Party Contracts

A first-party contract or private contract is an agreement between a publisher and buyer that contains terms different from the standard rate card. Please send your Admatx rep the private contract details for upload and activation

• If you want to target only first party contracts, be sure to add a Publisher Placement target to your tactic(s). Set the market type to private market and add your private contracts.
• The ad formats running in your ad group must match the ad formats the publisher has set the deal to run across.
• Be cognizant of blocking any site/apps as to not block the sites for the contract.
• The audience you're targeting should be as broad as possible
• Consider the targeting done by the publisher. In other words do not double target a geography in Admatx if the publisher is targeting the geography on their end

General Requirements and Guidelines

Please send your Admatx rep the following information

Description

• Deal Name *
• Description
• Start Date & End Date *
• Time Zone (Recommended to stay in UTC)
• Media Type: Display or Video
• Sizes/Ad Length

Supply Vendor Details

• Supply Vendor *
• Deal Code*
• Floor Price*
• Time Zone (Recommended to stay in UTC)