AUDIO GUIDE
Audio
Here's what you need to know about audio advertising in Admatx:
- Standard audio and podcast inventory are both available.
- Admatx has both pure-play streaming audio publishers and digital radio streaming providers through SSPs like AdsWizz, Magnite DV+, and Triton. You can leverage 1:1 PMPs with these partners (see our onboarding PMP guide) to target specific genres, playlists, and demographic traits in combination with the targeting provided through Admatx.
- Some publishers also allow for companion banners that serve alongside the audio ad while it is playing.
- You should avoid applying too much targeting to these tactics to prevent limited scale.
- Refrain from applying brand safety targeting to audio because most vendors are not able to “read” the audio stream.
- Viewability measurement is not available for audio.
- Audio ads are non-skippable.
- Although audio buys can be transacted through the open market, many premium audio partners only make their supply available in the private marketplace. Therefore, the recommendation is to either leverage the Adamtx Audio publisher contract group or create 1:1 PMPs directly with the publishers.
Audio Creative Specification
When you upload audio creative, supported audio file formats are automatically converted to VAST or DAAST. Some audio publishers allow a companion banner (which might be free of charge or for an additional fee) that is served alongside the audio ad upon playing. These should be hosted on Admatx for best compatibility.
|
Requirement |
Description |
|
File Types |
MP3, M4A, WAV |
|
Spot Length |
15 or 30 seconds (Rare - 60 second) |
|
Bitrate |
160 kbps Hosted MP3 files must have a constant bitrate. |
|
Companion Banner File Types |
JPEG, JPG, PNG |
The following table provides publisher specific information for audio creatives. If you desire to deliver on any of these publishers you should adhere to the following:
|
Publisher |
Creative |
Companion Banners |
|
Anghami |
20 seconds (and under) |
N/A |
|
Bauer |
30 seconds and 60 seconds MP3 files (maximum size: 100 KB for mobile, 150 KB for desktop) |
N/A |
|
Deezer |
30 seconds VAST files |
None |
|
Fox News |
15 seconds, 30 seconds, and 60 seconds |
N/A |
|
Podcast One |
15 seconds, 30 seconds, and 60 seconds |
None |
|
Quebecor |
15 seconds and 30 seconds MP3, WAV, WMA, or OGG files Bitrate: at least 128 kbps, 44100 Hz sample rate Trimmed of slate/silence 1x1 tracking pixel only |
None |
|
Rogers |
15 seconds and 30 seconds |
N/A |
|
Stitcher |
15 seconds and 30 seconds MP3 files (1 MB maximum) |
None |
|
WideOrbit |
15 to 60 seconds AAC, MP3, OGG, and MPEG files Bitrate: 32 kbps to 320 kbps (128 kbps recommended) |
300x250 for web, 320x 50 for mobile |
Please reach out to support@admatx.com for additional resources for the following publishers:
Audacy (Radio.com)
DAX
iHeart Media (Audio and Podcasts)
Spotify
Targetspot
TuneIn
Voxnest
Westwood One Streaming
Targeting
Some publishers can layer on additional targeting is purchased direct through PMP. Please contact the publisher directly and notify support@admatx.com if you have a deal to onboard
|
Publisher |
Audio Type |
Markets |
Publisher Direct Targeting |
|
AccuRadio |
Standard audio |
United States |
|
|
Anghami |
Standard audio |
EMEA |
Targeting:
|
|
Bauer |
Standard audio |
United Kingdom |
Device type:
|
|
Bell Radio |
Standard audio |
Canada |
|
|
DAX (Soundcloud) |
Standard audio |
Canada |
|
|
Deezer |
Standard audio |
North America, Latin America, EMEA |
Device type:
Targeting:
|
|
JioSavvn |
Standard audio |
United States |
|
|
JOOX |
Standard audio |
Hong Kong, Indonesia, Malaysia, and Thailand |
Device type: In-app only (on both iOS and Android) Targeting:
|
|
Pandora (and Soundcloud inventory in the United States) |
Standard audio |
United States and Canada |
Targeting: age and gender (for Soundcloud) Pandora accepts both VAST and DAAST for third-party creatives. |
|
Québecor Media |
Standard audio |
Canada |
French creatives only. Targeting:
|
|
RMS (Antenne Bayern, Radio NRW, Laut.fm, FFH, Regiocast, Radionomy, Crossplan.media, Rock Antenne, RCB, RauteMusik) |
Standard audio |
Germany |
Targeting:
|
|
Rogers |
Standard audio |
Canada |
|
|
Slacker (LiveXLive) |
Standard audio |
United States |
|
|
Soundcloud |
Standard audio |
France, Germany, Netherlands, Sweden, United Kingdom, Australia, and New Zealand |
|
|
Spotify |
Standard audio |
United States, Canada, EMEA, APAC |
Spotify only accepts VAST for third-party creatives. Device type:
Targeting:
For custom targeting, contact Spotify. |
|
Stingray |
Standard audio |
United States |
|
|
WideOrbit |
Standard audio |
United States |
|
|
Cumulus Media |
Standard audio, smart speakers/connected devices, podcasts |
United States |
|
|
Digital Audio Exchange (DAX)(AccuRadio, Beasley, Bonneville, Cumulus, Salem, Slacker Radio, Urban One) |
Standard audio, smart speakers/connected devices, podcasts |
United States |
|
|
DAX |
Standard audio, smart speakers/connected devices, podcasts |
EMEA |
|
|
Entercom (Radio.com/CBS Radio) |
Standard audio, smart speakers/connected devices, podcasts |
United States |
|
|
iHeartMedia |
Standard audio, smart speakers/connected devices, podcasts |
|
|
|
Targetspot |
Standard audio, smart speakers/connected devices, podcasts |
United States, Canada, France, Germany, Netherlands, Sweden, United Kingdom, Australia, and New Zealand |
Targeting:
|
|
TuneIn |
Standard audio, smart speakers/connected devices, podcasts |
United States, Canada, France, Germany, Netherlands, Sweden, United Kingdom, Australia, and New Zealand |
|
Podcast specific publishers
|
Publisher |
SSP |
Markets |
Additional Information |
|
ACast (BBC, The Economist, Financial Times, Vice, Yahoo, The Guardian) |
AdzWizz(PMP only—PG only in the EU) |
Global |
Cannot separate downloaded and streaming. Targeting:
|
|
CBS Radio/Radio.com/Entercom |
Triton |
United States |
Cannot separate downloaded and streaming |
|
DAX |
AdsWizz and Triton (PMP only) |
United States |
|
|
Fox News |
Triton (PMP only) |
United States |
|
|
iHeartMedia |
AdsWizz (PMP only) |
United States |
Cannot separate downloaded and streaming |
|
Podcast One |
AdsWizz |
Global |
Cannot separate downloaded and streaming |
|
Spreaker (Voxnest) |
AdsWizz |
Global |
Cannot separate downloaded and streaming |
|
Stitcher |
Triton(PMP only) |
United States |
Cannot separate downloaded and streaming |
|
TargetSpot |
Magnite DV+ and AdsWizz (PMP only) |
United States and EMEA |
Cannot separate downloaded and streaming (98% downloaded) |
Creating an Audio campaign in Admatx
Here's what you need to know about setting up and launching a TV campaign and tactics in Admatx:
- Campaign Creation:
- Objective: Typically Audio is used to drive brand awareness
- Primary Channel: Audio
- KPI: Typical KPIs include Video Completion Rate, CPCV, and Reach
- Tactic Creation:
- Media Type: Audio
- Publisher Placement
- Select Private Contract Group
- Search “Admatx - Audio”