The Forecasting tool is used to estimate potential media spend or impressions and potential reach or frequency for a tactic with specific targeting applied. This tool uses historical data to estimate potential media spend/impressions for a tactic's configuration with the provided CPM and date range.
* Forecast cannot use audiences with data segments younger than 3 days
Once a user enters their desired CPM, start and end dates, and selects the desired targets, what is produced is:
A range of estimated impressions and spend within the constraints selected.
A visual display of a range of the estimated number of times a user (specified by their browser/device) could see an ad and a range of the estimated reach of users within the constraints selected.
HOW TO: